About
Mighty Max was a toyline initially released in the UK by company Blue Bird Toys. Due to the popuarity of thier Polly Pocket line of miniture figure playsets, Blue Bird decided to create a similar line for boys. The line was successful enough to gain the notice of Mattel, who eventually bought out Blue Bird.
Like many toy lines of the 90's, Max has his own TV show that lasted for two years (and had one of the coolest intros ever), as well as a video games and other non-toy merchandise. If you'd like to learn more about the history of Max you can do so via this article I wrote on my Substack.
Max is my favorite toy line. I adore the little self-contained worlds, the mini figures, and the incredible detail that each playset has, especially given their diminutive size. It was the first thing I remember activley wanting to collect. If you'd like to check it out, I've written another artice on why Max is so important to me.
Unlike his "sister" Polly, Max has not had a resurgence since the line ended in 1996. There have been a few glimmers of hope, such as when Mattel said the line has the "opportunity to be reinvented," but nothing has ever come of these.
As it stands my collection is almost complete, only missing a few of the rare/ more expesnive sets. Unless prices drastically drop, however, this is unlikely to change.
Note:I realise that some of the photos on this page are pretty bad. They were taken a long while ago and I really need to update them. It'll happen...eventually. ^_^